LOS ANGELES, CA – April 25, 2011 – Furthering its commitment to effect positive change on our planet, green living website TreeLiving.com has teamed up with the nonprofit organization, Trees for the Future, to plant 500 trees in the São Paulo State of Brazil.
The trees planted were part of Trees for the Future’s ongoing reforestation efforts to preserve the country’s last vestiges of the Atlantic Rainforest.
“We are very excited to partner with Trees for the Future on our global initiative to raise awareness for conservation and preservation of our precious environment,” said Moty Ginsburg, CEO and Founder of TreeHomeMedia (parent company to TreeLiving.com). “Their mission echoes our commitment to the environment and together, we will make the planet a healthier place for everyone.”
Only 7% of the original Atlantic Rainforest remains today. Much of the destruction is due to sugar cane production. After sugar cane exhausted the land, cattle ranchers moved in, thus causing significant erosion and even greater land degradation. As the land is degraded, springs dry up, soil washes away, agricultural production falls, and plant and animal species disappear.
To help prevent and offset these environmental problems, Trees for the Future has initiated a long-term program to address low agricultural production, rural poverty, and environmental destruction in the region. The species of trees planted by the nonprofit are tough, fast growing, and work well in agroforestry systems. Most are leguminous trees that fix nitrogen and improve soil quality and are multipurpose, in that they provide many useful products, such as flowers for honey production, fodder for animals, etc.
“Trees for the Future is pleased to collaborate with TreeLiving.com to support our sustainability, forestry and environmental education efforts,” added Jeff Follett, TREES Brazil Program Coordinator. “This partnership allows us to continue our efforts in Brazil where reforestation is a high priority, but also spreads our message to an even wider audience. We look forward to doing great work together.”
A leading nonprofit organization, Trees for the Future plants trees worldwide through seed distribution, agroforestry training, and in-country technical assistance. In just 20 years, the organization has planted over 65 million trees worldwide, while educating and supporting community leaders around the world in efforts to restore forests lost to illegal and unsustainable logging practices.
TreeHomeMedia produces original content that promotes ideas, information, and technologies that improve the lives of people and the world as a whole. Its mission is to inspire, inform, educate and empower audiences that want to do something, but don’t know where to begin. From these seeds TreeLiving.com sprouted. The green online news source highlights eco-friendly products and provides practical information on the latest environmental issues, social responsibility and easy tips for green living. 10% from all profits that streams through Treeliving.com is allocated to different charitable efforts for world improvement. For more information please visit www.treeliving.com.
About Trees for the Future
Headquartered in Silver Spring, Md. and founded in 1989, Trees for the Future is a 501(c)3 nonprofit organization helping communities around the world plant trees. Through seed distribution, sustainable management and agroforestry training, and in-country technical assistance, it empowers rural groups worldwide to restore tree cover to their lands, protect the environment and help to preserve traditional livelihoods and cultures for generations. To learn more, visit: http://www.plant-trees.org.
Director of Public Relations
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