By Kara DiCamillo
We know that creativity is one of the most important aspects when it comes to marketing. So are we surprised that, llanllyr SOURCE, a bottled water company out of Wales in the UK, is now labeling its bottled water organic? Not really. But is this taking it over the top? Perhaps. While the soil above the source is organic, we still find it hard to label the water as such.
The llanllyr SOURCE “is one of the world’s premium quality bottled waters,” the website says. “It comes from our sources beneath certified organic fields in west Wales in the UK.” Oh, and it comes in a recyclable can as well as opposed to a plastic bottle.
According to Shots, NPR’s Health Blog, water, by definition, is inorganic. In order to be organic the “product” must be alive and contain carbon. Water, of course, is made of two things: hydrogen and oxygen. Shots also states that the U.S. Department of Agriculture, which defines the term organic when it comes to agricultural products in this country, specifically excludes water and salt.
To read more about llanllyr SOURCE and its debut at the Fancy Food Show in Washington last week, check out the recent article from Shots.
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