LONDON, May 20, 2011 — /PRNewswire/ — Leading UK price comparison website Compare The Market has brought even greater choice to its customers with the appointment of The Green Insurance Company to its panel. For drivers who want more than just low-cost car insurance, the ethical dimension is even possible now as the insurer offsets 100% of their customers' vehicles carbon emi ssions with each insurance year.

Priding itself on great service, The Green Insurance Company policy benefits* include 100% offset of emissions, guaranteed courtesy car with comprehensive policies, 90 days EU travel included as standard, and 24-hour accident and windscreen claims line – all with a company that is environmentally responsible. is a modern phenomenon: when it launched in 2007 it was receiving 50,000 hits a month. It's now in excess of 2 million, with more and more customers returning every day for the best possible deal on the market for their insurance needs.

"No one can deny how important environmental concerns are and how reducing emissions in any way possible is a good thing," says Commercial Director, Jeremy Moll. "By bringing The Green Insurance Company in as a panel member we are giving our customers the opportunity to help the environment whilst, at the same time, compare products across the market in order to find the right product at the right price for them."

Gaynor Wood, head of The Green Insurance Company, said: "Our aim is to make it as simple as possible for people to go greener and in teaming up with we'll be able to take this message to an even greater audience.  We're hopeful that motorists will share this ethos and recognise that greener motoring can be both simple and cost effective."

*Terms and conditions apply

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