The natural and organic products industry joins the rebound list with 7 percent growth
By Penton Media Inc.

BOULDER, Colo., June 1, 2011 — /PRNewswire/ — Natural Foods Merchandiser magazine's 2010 Market Overview reports healthy growth for the natural and organic products industry. With more than $81 billion in total revenue la st year, the industry grew 7 percent over 2009, showing that consumers are spending again and that the natural products industry is healthy and growing.

Natural Foods Merchandiser's 2010 Market Overview is a comprehensive report detailing sales results for the natural and organic products industry. In addition to overall spending figures, the Market Overview also reports product segment sales, average sales per store and overall business statistics for natural products retailers.

Market research found that certain categories experienced double-digit growth. Dairy and produce, for example, grew 12 percent and 13 percent, respectively, over the previous year. "Double digit growth in 2010 is impressive," said Carlotta Mast, Editor-in-Chief of Natural Foods Merchandiser magazine. "These numbers demonstrate that shoppers are returning to natural products stores for everyday groceries," she said. The pet products category boasted 10 percent growth last year, as Americans continue to feed their furry friends food fit for a king. In the supplements aisle, sports nutrition products grew a whopping 22.2 percent, a reflection of new and innovative products on the market and the improving economy. Digestive aids and vitamin D continued on their upward trajectories in 2010.

Also included in the Market Overview is the Gourmet Guide, which shows that specialty natural products sales grew 15.6 percent in natural products stores last year. "The lines between natural and gourmet are blurring, as more natural retailers stock specialty products that meet their stringent ingredient and packaging standards," Mast said.

In addition to Natural Foods Merchandiser's own proprietary research, the Market Overview features sales data from SPINS, a Schaumburg, Ill.-based market research firm, and interviews with a variety of industry experts, such as Bob Burke, founder of Andover, Mass.-based Natural Products Consulting.

For additional information on Natural Foods Merchandiser's Market Overview and insight into natural and organic products sales and trends, contact Carlotta Mast, editor-in-chief, Natural Foods Merchandiser, or visit

Natural Foods Merchandiser is a division of New Hope Natural Media (, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

Contact:Carlotta Mast, editor-in-chiefNatural Foods

SOURCE Penton Media Inc.
Image Courtesy of: Simon Howden

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