Five major consumer brands including Coke, Ford and Nike have teamed with the World Wildlife Fund to create the Bioplastic Feedstock Alliance (BFA) which supports the development of plastics made from plant material and the growth of the bioplastics industry.

The press release states that the organization’s primary focus will be to guide the responsible selection and harvesting of feedstocks used to make plastics from agricultural materials.

This is not the first time that a sustainable program is being developed by big brands such as Coke. Ford has been using plant-based materials to create the fabrics used in the interior of their hybrids as part of another partnership they did with Coke’s PlantBottles Technology.

Danone, Nestle and Procter & Gamble have been confirmed as the other founding BFA members.

This partnership is another proof that big brands are switching to green because it is becoming more profitable.

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