The media world is abuzz with support for The Humane Society of America’s signature Genesis Awards Benefit Gala. Global pop icon and outspoken animal protection advocate Ke$ha is the latest recipient of The HSUS’ prestigious Wyler Award, the organization’s highest honor bestowed upon a celebrity for raising public awareness of animal protection.

The HSUS’s Genesis Awards Benefit Gala marks 27 solid years of uniting all animal lovers as a proactive force of change, and will take place on Saturday, March 23, 2013. The event showcases noteworthy media involvement in animal advocacy, striving to prove that collective corporate and public support can indeed make a difference in the lives of many animals.

Pop mega star Ke$ha is one such individual whose unfaltering activism has paid off, also earning her the title of The Humane Society International’s first Global Ambassador for animals. She has successfully balanced her dynamic career as a renowned singer/ songwriter with her honest and direct stance against Canada’s commercial seal fighting, dogfighting, sharkfinning and animal cruelty free cosmetics.

Through her colossalfan base and social media following, she has encouraged an ongoing framework of active support that is gaining media momentum worldwide. She recently explained, “My affinity with animals and the natural world inspires me and my music. I don’t understand how anyone can justify abusing or exploiting animals, and as long as it continues, I intend to keep talking about it.”

Ke$ha has managed to stay relevant in the public eye through consistent interaction with millions of fans, earning her consistent recognition as an international powerhouse of musical talent.Beverly Kaskey, executive producer of The HSUS’ Awards Benefit Gala, recently expressed his gratitude, remarking “The Humane Society of the United States is grateful to Ke$ha for informing her millions of fans worldwide about new and ongoing threats to our fellow creatures, while connecting them to resources that enable them to take action.”

Numerous high profile honorees will join the ranks of Ke$ha at this event, including the “Dancing with the Stars” favorite Carrie Ann Inaba. Proceeds from the gala will benefit three of The HSUS’s top priorities: Pets for Life, Farm Animal Protection, and Chimps Deserve Better. It is sure to be an unforgettable evening of animalistic wonder.

About The Humane Society of The United States
The Humane Society of the United States is the nation’s largest animal protection organization, rated the most effective by its peers. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. We rescue and care for tens of thousands of animals each year, but our primary mission is to prevent cruelty before it occurs. We’re there for all animals, across America and around the world. Celebrating animals and confronting cruelty — on the Web at www.humanesociety.org.

About Tree Home Media
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