“The Seed Effect” Spreads Environmental Awareness and Awards Winners with Cash and Prizes
Round One to Award $5000 USD to Top Player
LOS ANGELES, CA – April 18, 2011 – Protecting the planet has never been this easy or fun. TreeHomeMedia today unveiled a new Facebook game called “The Seed Effect” for its environmental conservation website, TreeLiving.com. Sponsored by Marley Coffee and Planet Home Remodeling, the free-to-play game is designed to spread sustainable living and social responsibility practices in a fun, easy and sharable fashion, while also awarding its top players and pro-social advocates.
“The Seed Effect” allows users to plant a virtual seed of sustainable knowledge and then witness their idea grow by fellow Facebook users supporting (or “liking”) their initiatives. Points are earned for the planting of seeds and for how many supporters they receive for each idea.
The game will be played in different rounds, with winners receiving a variety of cash and prizes for each installment. Round one of “The Seed Effect” kicks off today and will award the first person to earn 5,000 points with $5,000 USD. The winner will get to keep half ($2500) and will then get to make a donation for the other $2500 to an environmental conscious charity of their choice. For a complete list of rules please visit: http://www.treeliving.com/the-seed-effect-first-facebook-app-to-save-the….
To view or play the game, please visit: http://apps.facebook.com/TreeLiving/.
“TreeLiving.com is committed to finding new ways to engage and entertain consumers on sustainable practices,” said Moty Ginsburg, CEO and Founder of TreeHomeMedia. “This is a new platform for us and a great way to connect with the millions of Facebook fans and reward the environmentalists out there for their ongoing efforts.”
“The Seed Effect brings a new energy and introduces fresh ideas to inspire communities to get involved in a fun and yet easy way,” said Rohan Marley, Co-Founder of Marley Coffee. “We are proud to partner with TreeLiving.com. Together, we will continue our efforts to fund environmental change and make a positive difference on our planet.”
“We’re elated to be powering the first pro-social video game for TreeLiving.com,” added Alexis Posternak, Chief Experience Officer and Co-Founder of TreeHomeMedia. “We continuously look to develop new platforms and social features that will give consumers the social, interactive and fun experience they’re looking for, but this project was very dear to our heart. We are thrilled that our work is helping make the planet a better place to be. ”
About Marley Coffee
Bob Marley always said he would return to farming one day, but his destiny was filled with his passion for music, and he never had the chance. Rohan Marley—Bob Marley’s son—and his friend Shane Whittle fulfill this dream and offer the Marley family’s treasures to the world.
What began in Jamaica 2007 as an effort to develop a small organic coffee farm with sustainable farming practices has turned into an expanding and environmentally conscious business venture. The Marley Coffee 52-Acre Private Estate sits atop the Blue Mountains, long revered as the region with the world’s most desirable and delicious coffee beans. Today Marley Coffee has grown into a thriving international gourmet coffee company with beans roasted in Vancouver, Canada, and Kingston, Jamaica. Marley Coffee offers its unique line of organic, Fair Trade and Kosher Certified coffee sourced from the top growing regions in the world including Central and South America, Africa, and Asia/Pacific. The coffees comply by the Rastafari standards of ITAL, standing for all things Pure, True and Vital. The Company is determined to deliver intoxicating aroma, and rich smooth flavor into each cup that bears the Marley name.
About Planet Home Remodeling
Planet Home Remodeling is a complete home improvement and remodeling company with an emphasis on green building materials, techniques and environmentally responsible business practices. They provide consultation, design and craftsmanship to those looking to improve their home with as little impact on the environment as possible. From new construction to painting, they have been serving Southern California’s environmentally conscience home owners for over 22 years.
TreeHomeMedia produces original content that promotes ideas, information, and technologies that improve the lives of people and the world as a whole. Its mission is to inspire, inform, educate and empower audiences that want to do something, but don’t know where to begin. From these seeds TreeLiving.com sprouted. The green online news source highlights eco-friendly products and provides practical information on the latest environmental issues, social responsibility and easy tips for green living. 10% from all profits that streams through Treeliving.com is allocated to different charitable efforts for world improvement. For more information please visit www.treeliving.com.
Director of Public Relations
(818) 400-5133; firstname.lastname@example.org
From parent company TreeHomeMedia, TreeLiving.com is a green online news source that highlights eco-friendly products and provides practical information on the latest environmental issues, social responsibility and easy tips for green living. 10% from all profits that streams through the website is allocated to different charitable efforts for world improvement. For more information please visit www.treeliving.com.
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Media Contact: Melissa Chamberlain – email@example.com; (818) 400-5133